Strava are just for speed-crazed adrenaline junkies, think again.
With the use of these apps getting more and more popular in the past few years, the companies that provide them have accumulated a wealth of data about where people ride bicycles. Many bicycle advocacy groups and government agencies are now acquiring and using this data to make the case for where to provide cycling facilities such as bike lanes and trails.
So, if you use Strava every time you ride, even for your commute to work or short jaunts to the grocery store or coffee shop, you could be helping to make bicycling better for all of us!
Click here to read more in a recent article from Bicycling Magazine.