Pearl Izumi's BioViz technology reinvents the art and science of being seen

Click here: https://youtu.be/ymN_tbSwdOY to watch the video

Pearl Izumi pioneered visibility for bicyclists over 20 years ago with their "Screaming Yellow" jacket that continues to be popular to this day.

New for their Fall 2015 collection (now in stock in our stores), the BioViz technology uses human biology to reinvent the art and science of being seen.