Friday, September 19, 2014

Cross-country cyclist raising funds to help fight childhood hunger

After closing a business and packing up his family, Luke Mysse, co-founder of, is riding his bike 5,000 miles across America with his wife and two boys following in an RV. Their purpose is to raise awareness and money to buy treatments for children dying from Severe Acute Malnutrition.

After 17 years in the branding and marketing business, and four years committed to the cause, Luke felt compelled to leverage his business strengths, public speaking experience and relationships towards something different. This deep conviction led him to co-found

Five years ago, at over 300 pounds, Luke discovered cycling and has since lost over 100 pounds. The time spent riding has given him improved health, fitness and clarity. His passion for cycling has led to the idea of riding across America to inspire others and raise awareness for children suffering from SAM. He rode from San Diego to Portland, Oregon, and then headed east. He expects to reach New York City on Sept. 27.

Luke stopped by the Century Cycles store in Peninsula on September 17, 2014.

You can read more about his trip and his efforts at:

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