October 2, 1996 is the day that Lance Armstrong was diagnosed with advanced testicular cancer, and began the fight of his life that culminated in recovery and a record-setting seven victories in the Tour de France bicycle race.
This year, on Friday October 2, we help to celebrate the spirit of LIVESTRONG with LIVESTRONG Day at Century Cycles. Look for our staff to be wearing yellow on that day, and wear yellow to join us in raising worldwide awareness of the continued need to fight the scourge of cancer.
Look for the LIVESTRONG collection boxes in each of our three stores. All proceeds deposited in the collection boxes will be donated to the Lance Armstrong Foundation, and Century Cycles will match one-for-one the cash amount of all donations collected (up to $500)!
Plus, any customer wearing a yellow LIVESTRONG bracelet can take 15% off the original price of any single item purchased on LIVESTRONG Day (excluding bicycles, trailers, labor, and rentals).
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