Cool Cleveland managing editor Peter Chakerian sums up best why they do a Holiday Buying Guide:
The Holiday Season is HERE, and whether you're prepared for it or not, we here at Cool Cleveland are here to help you think outside the (Big) Box (stores). From Black Friday on, we'll have a list of local shop owners, purveyors and proprietors to help you support NEO's artisans, neighborhood Mom & Pop shops and crafty/creative types across the region. Buying local is a smart, equitable and sustainable business practice that helps of support your local economy.
We couldn't have said it better ourselves. Buying local -- from Century Cycles and other local retailers -- really does make a difference in our cities and neighborhoods, plus to the bicycling community in this area as a whole. Buying bikes and accessories from big box stores like Wal-Mart, Performance, or Target does have an impact on our local economy -- not to mention the fact that you don't get the expert service, knowledgeable staff, or high-quality products you need and want.
But this is preaching to the choir. Thank YOU for remembering to buy local and reminding your friends and families to do so, too -- at the holidays and all year long.