Friday, November 9, 2007

Bikes on the big screen

If you're headed to the movies this weekend, Fred Claus opens tonight, starring Vince Vaughn as Fred, Paul Giamatti as Santa, and a bunch of Giant bicycles as set dressing. Over a year ago, Giant began working with the production company to supply set dress bikes for the Santa's workshop scenes, which were filmed in both London and Chicago.

In the movie, Santa's wild brother, Fred, is called into service to help improve Santa's workshop efficiency. We all know bikes make the best Christmas gifts, so of course there is a sub-plot about a little girl wishing for a bike under the tree.

Thanks to Giant UK, over 75 bikes were supplied to set dress the workshop scenes, including BMX, trikes, and assorted kids bikes. They also provided 10 Giant Gloss bikes, a European-only offering that was custom-painted orange for the movie.

No comments:

Post a Comment