Saturday, July 9, 2011

Free NiteRider bike light demo at July 23rd Night Ride

Century Cycles is teaming up with NiteRider Technical Lighting Systems to offer local bicyclists the chance to try the company’s innovative, high-powered lights on a Century Cycles Night Ride on the Towpath Trail on Saturday, July 23.

The NiteRider bicycle light display will open at 6 p.m. in the parking lot of the Century Cycles bicycle store in Peninsula, Ohio (1621 Main Street, on Route 303 between Route 8 and I-271, next to the Winking Lizard Tavern). The free Night Ride starts in the same parking lot at 8 p.m.

NiteRider will have an assortment of its most popular bike lights available for Northeast Ohio bicyclists to demo on the two-hour Night Ride. Those interested in using a NiteRider demo light must provide a driver’s license and credit card as collateral, and all demo lights are on a first-come, first-served basis.

NiteRider’s rolling showroom, which crisscrosses the country attending cycling events and providing technical race support, will be at the Night Ride with the complete line of NiteRider bicycle lighting systems on display. In addition to the product demo, a NiteRider representative will be on hand to answer questions, distribute catalogs and give away a NiteRider MiNewt Mini-USB bicycle light (MSRP: $100) by random drawing to one lucky Century Cycles Night Ride participant.

“We are thrilled to have NiteRider back for the third year in a row,” said Scott Cowan, owner of Century Cycles. “The NiteRider Night Ride is always one of our most popular of the year and we’re thrilled to host their only Northeast Ohio appearance.”

To see photos and video from last year's NiteRider Night Ride, click here.

NiteRider (http://www.niterider.com/) was founded in 1989 and is widely recognized as a leading innovator and trailblazer in the bicycle lighting industry. It is known internationally for the stylish design, high performance and quality of its lighting products as well as for its unparalleled, high standards for customer service. Over the years, NiteRider has sponsored legends in the sport like NORBA legend Tinker Juarez and ultra-distance legend John Stamstad, both inductees of the Mountain Bike Hall of Fame.

Now in their 17th season, Century Cycles Night Rides on the Towpath Trail are free group nighttime bicycle rides on the Towpath Trail in the Cuyahoga Valley National Park that start and end at Century Cycles’ store in Peninsula. They attract hundreds of bicyclists who enjoy it as a fun family outing, a unique date night, or a just a casual bicycle ride with friends to experience one of the area’s most popular bike paths in a whole new way – at night! Held from April through October, Century Cycles Night Rides are casual rides (not races) open to all skill levels of cyclists and participants are encouraged to go at their own pace.

Never biked a Night Ride? Visit www.centurycycles.com/goto/nightrides for the complete 2011 schedule, videos from past rides, and tips for first-time Night Riders.

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