Saturday, July 10, 2010

Art in motion: The Electra Amsterdam Girard 3i

I am in full swoon mode over the two Amsterdam Girard 3i bicycles we now have in stock in Rocky River -- Tree of Life (above) and Madonna (below). Both are collector's editions adorned with the artwork of mid-century master designer Alexander Girard, who inspired the designers at the Electra Bicycle Company when they visited his collection at the Museum of International Folk Art in Santa Fe, New Mexico.

Girard's artwork adds a delightful quirkiness to the simple elegance of the classic Amsterdam, Electra's modern Dutch city bike. Nothing is overlooked -- the frame, saddle, grips, and even the bells are decorated with whimsical Girard designs, plus little touches like the contrasting spokes also grab the eye.

These bikes are further proof of Electra's dedication to creating everyday bicycles that are both a joy to ride and a joy to behold. You gotta see -- and, unlike other art, test ride! -- them to experience the full swoon for yourself.

1 comment:

  1. I have an Electra Amsterdam, not the Girard version, but it's yellow with a tulip design. I am in love with my bike and it's almost becoming an obsession. I would much rather ride my bike to run errands now. I even pull my son in our Croozer bike trailer and it glides like a dream. Now I just need a helmet to go with it! I'm thinking Nutcase....